Growing Forward with Purpose
with Scott Pursehouse
At Pursehouse Rural, growth has always been more than a numbers game. It’s about people. It’s about purpose. And it’s about building a future for Australian agriculture that we can all be proud of.
Over the past 12 months, our footprint has grown significantly with the addition of eight new branches, a move that reflects our long-term strategy to diversify across regions and better manage the climatic risks that are part of farming today. This expansion allows us to offer something different to new communities, while reinforcing our commitment to being accessible, dependable, and genuinely local.
But growth, for us, only matters if it’s sustainable. We’ve made considered investments in areas that reflect that thinking including the rollout of solar energy systems at selected sites, helping us reduce our environmental footprint and operate more efficiently. We're in the process of upgrading our internal systems too, including a new ERP platform designed to simplify operations across our branches. As that project progresses, it will unlock improved account visibility and enable us to introduce some exciting new services for our customers.
Another focus is enhancing how we share information. New tools are being implemented to deliver timely, relevant advice including market insights, product information, and agronomic support across a range of platforms. These tools support, rather than replace, the trusted personal service our customers already rely on.
Of course, none of this works without great people, and we’re fortunate to have some of the best. Many of our employees have long-standing ties to the agricultural community, and whether they’re in customer service, logistics, or agronomy, they bring knowledge, commitment, and care to their work every day. It’s that human connection that makes the biggest difference.
We’re also proud to be a family-owned business. In an industry that’s seeing increasing consolidation, our independence gives us the freedom to act with integrity and take a long-term view, both for our business and for the communities we’re part of.
The journey ahead is one we’re excited about. With a clear vision, we strive to be a rural business partner for the future. We’ll continue to invest in our people, in our systems, and in ways to better support farmers. We’re not chasing growth for growth’s sake. We’re building something to last. To everyone who’s part of that, thank you.
Scott Pursehouse - CEO